.NEARLY ONE BILLION individuals are directing their votes in India's standard vote-casting. It is the biggest democratic exercise in history-- as well as can also be actually the absolute most pricey. Investing is expected to connect with 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Research Studies (CMS), an Indian non-profit. That would be actually much more than double the amount devoted in the previous election in 2019 and also also go over the cash money sprayed in America's governmental election in 2020. Why perform Indian political celebrations spend such extensive sums?